Monday, 14 September 2015

Do you know your 5 hair stresses?

SICK OF YOUR DAILY HAIR WOES? Ever wonder why your hair remains dry, frizzy and unpleasant despite spamming, spamming and spamming hair conditioner? 

Let me introduce you to the 5 hair stresses and how they come about!


(1) Heat
When you blow dry your hair, moisture is not only being removed from the surface of your hair but also from the inside! This leaves your hair dry, brittle and susceptible to further damage.

(2) Friction
Combing your hair when it's wet can be extremely detrimental. That is when your hair follicles are most fragile! Although combing your hair when it's dry is less damaging, your hair is nevertheless still prone to breakage as hair knots are formed through friction. Friction is not only present when you're awake and active! When you toss and turn in your sleep, there is friction between your hair and the pillow - namely, pillow friction. This causes your hair cuticles to be misaligned, and it is why you end up looking like a mad woman every morning! 

(3) Split Ends
The ends of your hair are the oldest and driest parts. When the protective hair cuticles at the end of your hair are destroyed, the ends of your hair would tend to split into two or more parts.

(4) Breakage
Besides styling, blow-drying and combing, other seemingly harmless activities such as tying or twirling your hair may result in hair breakage.

(5) Dryness
Exposure to the sun, wind and even air-conditioning may result in hair dryness. As your protective hair cuticles are being weakened, the retention of hair moisture becomes a serious challenge. 


Essential, a popular haircare brand from Japan, is relaunching its Leave On Treatment range this month! This includes the brand new CC Oil and Night Care Milk.

(1) Essential Night Care Milk (100ml)
Essential Night Care Milk protects your hair from the aforementioned "pillow friction". All you have to do is to apply it evenly onto your hair and leave it on through the night! With its rich (yet non-greasy) milk formula, coupled with cuticle coat protection ingredients, your hair will be magically smooth and manageable when you wake up in the morning! The best part is that you no longer have to wash your hair before leaving home for the day's adventure.
(Retail price: S$11.90)


(2) Essential CC Oil (60ml)
Most ladies would be familiar with the BB/CC Cream in skincare. The CC Oil shares a similar "multi-functional" concept as the BB/CC Cream - it serves multiple purposes, resulting in multiple effects. In this case, it is able to combat all 5 of the hair stresses. The Essential CC Oil coats each strand of hair with a cuticle coat protection, leaving your hair smooth and tangle-free all day! All you have to do is to apply it evenly onto your hair and leave in on for the entire day.
(Retail price: S$11.90)

WHAT ARE YOU WAITING FOR?! Head down to the nearest supermarket or personal care store to grab yours today! Also, check out their newly launched Mane Hero Facebook Game to win weekly attractive prizes!

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